Portland, OR


Versatile and adaptable professional who helps industry-leading organizations reach next-level performance with
customized technical, product, operational, and people-centric business solutions. Offering extensive knowledge of the design process – from planning to scaling and everything in between. Skilled at conducting intensive research to uncover novel insights and quickly see new ideas come to life. Highly technical with an ability to facilitate the transfer of design concepts and prototypes to finalized, scalable products.


Believer in the power of teams with background and cultural diversity.

Active listener and authentic leader who coaches teams to be their best and rise to the challenge ahead of them.

Nurturer of fun working environments to help draw out employees’ creativity and innovative ideas.

Notable Clients:

Opal Software, Nike, Adidas, Sephora, MATE:TIME, Dyson



Florida Blue

2022 (Jan) - current

Portland, OR, USA

Sr. Human-Centered Design Lead

Develop strategies to help improve the customer experience and reach new members for this leading provider of Blue
Cross and Blue Shield insurance. Create customized approaches and activities for each individual engagement, leveraging
a multicultural, authentic, and empathetic perspective to better connect with targeted audiences. Guide the entire design
process from scope to design problem statements to discovery. Quickly connected with the Puerto Rican population by
delivering a new product strategy encompassing a new retail approach and revised human-centered design and project
management practices.

Human-Centered Design

Thought Leadership

Strategy Design

Workshop Design & Facilitation

Qualitative Research

Quantitative Research

HCD Education

R2 Group

2010 - 2022

Portland, OR, USA

Prague, Czech republic

Designer, Facilitator & Strategist 

Founded the group in Czechia but guided its impact-making footprint around the globe. Later joined by a partner who grew
the scope of offering to its present-day portfolio of design-thinking workshops to help startup founders, NGOs, and technical
teams. Services provided span instructional and program design and product/experience design and development with high
adoption rates.


Strategy Design

Design Thinking

Workshop Design & Facilitation

Human-Centered Design

Product Design & Development



Lumitrix USA

2018 - 2021

Portland, OR, USA

Co-Founder & Strategy Design

Built and executed a functional infrastructure and vital strategies for this immersive digital agency pioneering how video projection
can be powerfully used in night environments. Played an integral role in pivoting the organization from a simple hardware reseller to
a creator of two products integrating the technology into digestible and understandable use cases.

Market Research

Strategy Design

Solution Design

Project Management

Customer Experience Design


Design Thinking


2014 - 2020

Prague, Czech republic

Xiamen, China

Head of Business Intelligence

Initially joined the team as a retail Project Manager and later received promotions of progressing responsibility, helping this retail environment supplier and marketing firm become the number one choice in innovation and sustainability via design-thinking methodologies. Guided multiple Nike store openings across the EMEA region, handling the forecast analysis and production planning process by building a custom
e-procurement solution.
Role expanded to Solutions Architect, focusing on creating individualized client-facing solutions rooted in research methods, interviews, and workshops to identify and address the client’s specific business challenges.
Later launched the Business Intelligence department from the ground up, focusing on digital products and data analytics with the help of a team of Product and Project Managers, UX Designers, and Data Analysts.
Played an integral role in designing software solutions for Calvin Klein, Adidas, Nike, Dyson, and Sephora.


Innovation Strategy

Product Strategy

Experience Design

Project Management

Human-Centered Design

Design Thinking

UX Research & Development

Product Management

Data Analytics

Product Design


Prime Institute

2022 - 2024

MBA - Strategic Management

Masarykovo Gymnazium Pribor

2005 - 2009

GED - Math, Physics, English, Czech